“Para Todos los Gustos”
Inviting multicultural South Floridians to discover the taste of BurgerFi — Skala worked on the design/creation of a new, multicultural brand campaign look and feel in Spanish for the MIA/FTL/WPB markets — “Para Todos los Gustos” launch campaign.
Creative Concept/Brand Essence – Cohesive strategy across platforms powered by social media, digital posts, multiple radio scripts/promotions and full production. Skala contracted Spanish radio DJ influencers as ambassadors, earned free media from the top Spanish language Radio stations via food “hits” (with top market DJs from different stations), as well as in-store appearances and remotes. A top Spanish media plan was prepared for key demo targets; all media planned, placed and posted by Skala. This work resulted in increased brand awareness among Spanish speakers, introduced and promoted app downloads, clicks and store visits.
Content produced: in store videos as well as videos social post.