Portfolio Salon has been an established business for decades and has enjoyed success largely on word-of-mouth marketing. When the city of Coral Gables started a Miracle Mile beautification project (that extended into years), many of the thriving businesses were forced to innovate or close. Skala helped Portfolio begin to build their brand and become more recognizable via relevant Social Media channels, as well as a brand-new website. In addition, Skala leveraged their largest vendor, Aveda, for co-op money to help fund the new website.