Portfolio Salon has been an established business for decades and has enjoyed success largely on word-of-mouth marketing. When the city of Coral Gables started a Miracle Mile beautification project (that extended into years), many of the thriving businesses were forced to innovate or close.
Portfolio Salon has been an established business for decades and has enjoyed success largely on word-of-mouth marketing. When the city of Coral Gables started a Miracle Mile beautification project (that extended into years), many of the thriving businesses were forced to innovate or close.
Kristen Rosen Gonzalez was serving as a Miami Beach commissioner when she launched a bid for the extremely competitive US Senate seat in District 26, FL. Kristen was up against very tough competition from others in the race that had great name recall and extensive experience in previously held governmental positions. The Skala team met with Kristen and her team, developed creative ideas to accurately tell her story on film. A very personal story that supported and quickly conveyed her beliefs, platform and goals and produced in both English and Spanish.
Portfolio Salon has been an established business for decades and has enjoyed success largely on word-of-mouth marketing. When the city of Coral Gables started a Miracle Mile beautification project (that extended into years), many of the thriving businesses were forced to innovate or close.
Inviting multicultural South Floridians to discover the taste of BurgerFi — Skala worked on the design/creation of a new, multicultural brand campaign look and feel in Spanish for the MIA/FTL/WPB markets — “Para Todos los Gustos” launch campaign.
As our company was approaching our 50-year anniversary, we reached out to Skala Connections to help us capture this milestone and share it with our employees, customers, and business partners.
Finlay Medical Centers contracted Skala Connections to launch two new medical centers in Miami. The content in place was sparse, so the team worked carefully and diligently with Finlay’s owners to establish brand messaging that would appeal to potential patients in the 65+ age population, as well as caretakers in the 25-54 audience.
Trulieve, the largest medical cannabis company in Florida, was growing quickly with English speaking patients, but had a significant market gap among Spanish speakers. Skala Connections was tasked with launching Trulieve’s first ever Hispanic education initiative. This meant informing Florida’s Latinx community about the healing benefits of medical cannabis while simultaneously reducing the stigma around the product.